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Did you know the global cosmetics market is forecast to increase by over 21.45% to 24.6 billion U.S. dollars between 2025 and 2030? Evidently, the beauty industry statistics show the sector is rapidly growing, and consumers globally increasingly embrace personal care and wellness.
From makeup to mascara to lipsticks, cosmetics are becoming part of consumer’s daily self-care routines. As a beauty brand or enthusiast, it’s crucial to understand the global cosmetics market to keep you on top of the game.
There are various beauty segments, such as general beauty, hair care, face, lips, nail care, eyes, and makeup. Whether you’re focusing on the mentioned segments or natural cosmetics, it pays to follow new trends keenly.
In this blog, you’ll learn about over 100 beauty industry statistics, including current trends and insights for the hair, makeup, nails, and skin care industries. By the end of this piece, you’ll also understand future outlooks and predictions to watch out for.
Let’s get started.
Beauty Industry Overview
Since numbers don’t lie, the beauty industry worldwide has a promising future. Despite facing stagnation during the 2020 Corona pandemic, brands are incorporating new technology and innovations to boost products and meet consumers’ needs.
Here are some key beauty industry statistics to start with:
- Statista projects a revenue of $677.19 billion from the Global beauty and personal care market with an anticipated growth rate of 3.37% annually from 2025 to 2030.
- In the U.S. alone, the beauty market is expected to generate a revenue of $105 billion in 2025.
- The cosmetics industry contributes over USD 100 billion of the world’s revenue. While the recent pandemic slowed business considerably, cosmetic businesses worldwide are thriving.
- Interestingly, personal care is the largest market segment. It has a market volume of $293.08 billion in 2025. The U.S. self-care market leads in 2025 with a per-capita revenue projection of USD 257.
Key Highlights
Notably, there’s a shift in consumer preferences from chemical-based beauty products to natural, sustainable, and organic options. In the U.S., 21% of adults purchase natural or organic makeup exclusively because they prefer environmentally safe and skin-friendly options.
Additionally, skincare products account for over 40% of the U.S. organic and natural beauty market. Clean beauty is a rising trend contributing to the beauty sector growth worldwide.
Upcoming digital trends, including online shopping, social media marketing, and AI, have significantly changed consumer experiences. According to Statista, the tech-driven beauty market is forecast to reach a revenue of up to USD 8.93 billion in 2026.
As the beauty statistics illustrate, there’s a steady growth in the beauty sector. The industry contributes billions of revenue, positively impacting the economy. In fact, over 4.6 million people work directly or indirectly in cosmetics and beauty companies.
However, the industry faces challenges, such as:
- Stiff competition
- Economic downturn
- Ever-changing consumer preferences
Fortunately, unique trends, including the lipstick effect have constantly reinforced the industry during economic challenges. This phenomenon encourages consumers to spend on lipstick and other small luxury items for personal comfort despite economic downturns.
With such impressive growth, the future is bright for beauty brands. Modern technology, innovations, and marketing strategies enhance the consumer experience for the overall beauty industry growth.
Hair Industry
There has been a growing demand for haircare products due to the prevalence of issues, including scalp infections, dandruff, scaling, itching, and hair loss (alopecia). That said, let’s take a look at some statistics below:
Market Size
The global haircare market is estimated at $103.94 billion in 2024. Statista projects the generation of $96.82 billion in revenue over the same period and an annual growth rate of 2.69% from 2025 to 2030.
The U.S. has the largest hair care market share worldwide thanks to its high-quality, advanced products. In 2022, U.S. consumers spent over $86 on hair products, with shampoos generating $3.6 billion in sales while hair loss solutions brought in $121 million.
Demographics in the Hair Industry
While all demographics use haircare products at some point, 49% of U.S. consumers were between 18 and 29 in a 2017 survey. Also, 73% of men in the U.S. use haircare products frequently.
According to Research Gate, between 6-23% of people have 50% grey hair by the time they reach 50 years old. Older people are embracing these products to combat greying and age-related hair issues. In fact, 59% of U.S. consumers aged between 30-59 years use haircare products daily.
In addition, the men’s anti-graying hair and beard segment commands the highest market share of over 58%. The anti-graying creams are the most popular and is projected to reach over $16 million in revenue by 2032.
54% of women from the U.S. prefer natural and organic hair shampoos. 66% of Gen Z women purchase haircare products based on clearly stated benefits, while 53% rely on testimonials before making buying decisions.
Europe holds the highest haircare market share worldwide. However, the Asia Pacific region had the largest revenue share of 39.5% in 2024 due to the region’s unique customer base and formulation of up-to-date hair care solutions.
Africans prefer premium haircare products with natural and organic ingredients that suit the consumer’s diverse hair textures. Statista projects the annual growth rate of the African haircare market at 4.49% from 2025-2030.
Hair Loss Statistics
According to the American Academy of Dermatology hair loss statistics, about 30 million U.S. women struggle with hereditary hair loss.
This condition and other prevalent hair problems create an insatiable demand for specialized hair care products, leading to increased growth and revenue for beauty brands.
Natural Hair Care Industry Statistics
The natural haircare products market size globally was $10.17 billion in 2024. It is expected to grow at an annual rate of 9.4% from 2025-2030. The shampoo haircare segment was also the leading product, with 33.64% of the market share by 2024.
Unlike before, consumers are embracing natural hair care products more. From organic shampoos to natural hair masks to sustainability-focused treatments, chemical-free haircare trends are gaining massive popularity.
Hair Color Statistics
Hair coloring is another haircare market trend that’s gaining popularity. The global hair coloring market contributed $25 billion in 2022 and is projected to generate up to $42 billion by 2029.
In the U.S., women’s hair coloring products have the highest sales. From 2022 beauty industry statistics, brands generated over $1.3 billion from selling women’s hair coloring, while unisex hair coloring products generated less. Further, L’Oreal was the leading hair color vendor in the U.S., as the company made over $545 million in sales over the same period.
Hair Masks
With the rising concerns of hair damage, hair masks have become a favorite solution for deep conditioning and nourishment. In 2023 alone, the global hair mask market was $692.3 million. It is expected to increase at an annual growth rate of 5.4% from 2024 to 2030.
Impact of Technology
Technological advancements such as AI have significantly propelled the growth of the haircare and beauty industries. Smart styling devices that minimize heat damage and protect hair are in demand.
Technology-enabled digital stores have provided a convenient platform for shoppers to access haircare products. In a 2020 report, cosmetics, Skincare, and haircare were the leading product categories purchased online by over seven million consumers from Northern Europe.
Makeup Industry
Makeup contributes a reasonable percentage of revenue in the cosmetics industry. Unlike before, consumers are keen on enhancing their appearance using quality makeup.
Market Size
In 2023, the wider cosmetics market was $295.95 billion and is forecast to grow at a 6.1% annual growth rate (CAGR) from 2024 to 2030. From lipstick to mascara to eye shadow to facial powder, the makeup industry is booming.
Revenue from cosmetics globally has been increasing year after year and it is expected to grow by over 21.45% ($24.6 billion) between 2025 and 2030, reaching up to $139.29 billion.
According to McKinsey & Company’s beauty industry statistics 2023, retail sales from makeup in 2023 surpassed the 2019 level. This puts the makeup beauty category slightly behind fragrance products, which experienced a 14% growth in 2023 alone.
While debatable, lipstick is the most popular and sought-after makeup item. In a Research Gate finding, 75% of respondents ranked lipstick as their first choice makeup product, while 25% cited eye shadow and eyeliner at the top of their list.
Eco-friendly Product Preference
Despite having a bright future, makeup testing on animals statistics raises serious concerns. Surprisingly, about 500,000 animals die due to cosmetics testing each year.
Based on such worrying figures, consumers prefer eco-friendly, cruelty-free, and natural products more. Notably, 40% of consumers from the U.S. go for organic cosmetics because they find them healthier than conventional ones.
Due to this rising demand for safer options and clean beauty products, including makeup, cosmetic brands generate over 400 million in sales annually. In addition, paraben-free beauty products sell 80% faster than chemical-filled items.
Sustainability is another movement that is creating a shift in the makeup industry. According to research, 40.2 % (every 2 in 5) of makeup and beauty products consumers look for natural ingredients before buying. Overall, sustainable products have an overall marketing share of 17%.
The Role of Influencers and Media
Beauty industry statistics show that 47% of consumers between 25 and 34 years old are driven towards unrealistic beauty standards by the media. However, you can’t underestimate the positive role of influencers in the makeup industry because beauty was the third top category in 2023 for influencers on social platforms like Instagram.
According to the Australian beauty industry statistics, 70% of young girls believe in standards set by social media influencers about their ideal looks. Further, 46% of the girls have tried at least one beauty procedure, such as a makeup hack, after viewing content from an influencer.
Innovations such as inclusive makeup shades attract more consumers because it makes it possible for everyone to get a matching product for their skin tone. Inclusive beauty and makeup brands grew 1.5 times faster than their non-inclusive counterparts. Inclusivity is more than a trend; it is a consumer expectation that should be met.
Online Vs. Physical Stores
Before the 2020 Covid-19 pandemic, consumers shopped 85% of cosmetics from brick-and-mortar beauty stores. The movement restrictions and protective measures put in during that season made online shopping a reliable option that stands to date. Today, 75% of eco-friendly, sustainable cosmetics sell more quickly online than in physical shops.
Although online shopping is gaining massive popularity thanks to its convenience, 46% of buyers still prefer seeing the makeup products and receiving advice from the sellers before closing a sale. Beauty brands are innovating ways of offering professional guidance and support to their potential online clients to navigate this situation.
Key Considerations
There are various factors that global consumers consider before buying beauty products. In a study, 85% of consumers considered effectiveness their top motivation when buying makeup. On the other hand, 64% of the respondents looked at a product’s organic ingredients, while 60% of buyers checked the inclusivity of an item before purchase.
Nails Industry
Nail care is not only a beauty trend; it’s crucial for preventing fungus infections on your toes and feet. Nails can say a lot about your overall body health. From discoloration to nail curling to dents, unhealthy nails are a sign of ill health.
Fortunately, consumers understand this and are constantly looking for ways to keep their nails healthy and beautiful. That said, nail care products and nail salons are becoming more popular than before.
Market Size
As per the Fortune Business Insights beauty industry statistics 2024, the global nail market size stood at $5 billion.
Revenue in the nails market is forecast to reach $5.88 billion in 2025. Also, the market’s revenue is expected to grow at an annual growth rate of 7.15% from 2025 to 2029. Going by these numbers, the nail industry is expected to boom in the coming years.
The 2025 global market volume is valued at $1.61 billion and China leads in revenue generation.
The nail market is divided into several product types, including:
- Top/base coats
- Cuticle care
- Nail polish removers
- Strengtheners
The categories of nail polish and nail art are the most dominant. Japan has the best outstanding nail art designs worldwide.
Artificial Nails
Artificial nails are also becoming a favorite, especially for professional women who want a polished look for any nail length. In 2024, the acrylic nails were the most popular in the artificial nails market. Additionally, press-on nails were dominant in the 2024 market due to their availability, ease of application, and variety.
Nails DIY Statistics
Since COVID-19 in 2020, more consumers embraced DIY nail care procedures. In 2023, the global at-home nail kits market was $711.70 million, and it’s projected to reach $1186.73 million by 2031.
While DIYs are cost-effective and convenient, they may not deliver the quality at nail salons. Despite the pandemic-related drawbacks, nail salons are still in demand and thriving.
Nail Salon Industry Statistics
In 2022, the nail salon market size globally was valued at $11 billion and is projected to grow at an annual growth rate of 8.0% from 2023-2030.
Consumers aged between 35-44 years had the largest nail salon market share in 2017, by 27%. Young women professionals seek nail care services from nail salons more than their male counterparts.
Eco-friendly Products
Sustainability is a key consideration for consumers of nail care products. That said, 93% of shoppers find clean beauty more important, and they explore the sustainability ingredients of products before making a buying decision. Notably, 71% of Gen Z shoppers value eco-friendly nail care products, according to a 2023 survey.
The Role of Technology in the Nail Industry
Technological innovations are at the forefront in boosting the nail industry’s popularity. Nail art is currently trendy because consumers see it as self-expression. With over $5.24 billion users globally, social media is a powerful platform for showcasing nail art.
By December 2024, there were over 7,000 active social media profiles for nail influencers. Also, one-third of consumers use social media to interact with brands, and YouTube is the top source of nail care and beauty-related content.
Skincare Industry
Personal care enjoys the largest market share in the beauty sector. Skincare, makeup, nail care, hair care, and fragrances are the main business segments under personal care.
Market Size
With the increased use of personal grooming products like moisturizers, sunscreens, and cleansers, skincare products continue to dominate the market. The global skincare industry is valued at approximately $180.3 billion.
The skincare segment is expected to generate about $236 billion in revenue by 2030. Despite the competitive market, the demand for high-quality skincare items remains insatiable.
As brands strive to meet emerging consumer needs, they integrate new technology and innovations to enhance the formulation of advanced, inclusive anti-aging serums, organic moisturizers, and sunscreens. Skincare has the highest beauty sector market share of 40% compared to haircare or makeup.
Industry Segments
A large segment of the global population is keen on maintaining a youthful appearance. Unlike before, consumers are more conscious of aging signs such as wrinkles and are willing to seek solutions. Nowadays, the average target age for anti-aging skincare products starts at 25.
In 2023, the global anti-aging products market stood at $40 billion. The moisturizer segment had the largest market share due to its numerous benefits, including hydrating and reducing fine lines or wrinkles.
Sustainability & Natural Skincare Product Statistics
As consumers shift preferences from chemical products to organic, sustainability-themed items, it drives growth in the skincare industry. Major brands aren’t left out in championing for biodiversity. The L’Oreal brand plans to achieve a 50% reduction in greenhouse gases per product by 2030.
Clean beauty is another trend shaping the skincare industry. According to a 2019 Statista skincare market report, 32% of U.S. consumers had already bought natural or organic beauty products, while 37% showed interest in buying clean beauty cosmetics.
Multi-functional skincare products are revolutionizing the beauty industry. No consumer would object to getting a single product with anti-aging properties, hydration, sunscreen, and other multiple benefits. In fact, 57% of Asian and Australasian consumers regard products with multi-functional ingredients in grooming products as good value for money.
Trends & Insights
Advancements in skincare technology is another factor influencing the growth of the skincare industry. AI and virtual quizzes ensure consumers get personalized skincare services. For instance, consumers of 6% of skincare items use virtual reality technology when purchasing products online.
Trends like virtual skincare consultations offer consumers expert advice and product recommendations remotely, making online shopping effective.
Comparative Analysis
Going by the overall beauty industry statistics, the beauty sector is booming globally. The global beauty industry brings in a revenue of over $100 billion.
However, the industry comprises various segments, including haircare, makeup, Skincare, beauty tech, and fragrances. Skincare is the largest segment in the beauty sector, accounting for 42% of the market share.
In 2025, the U.S. skincare market generated 23.7% of revenue, haircare brought in 24%, makeup and cosmetics generated 14.6%, while fragrances created 9.5 % of the beauty industry sales.
Challenges
While the business segments are competitive, they face some similar challenges.
- The growing demand for sustainable products is a trend beauty brands dealing in all beauty industry segments can’t ignore. According to Google, 65 % of shoppers prefer eco-friendly brands, and 55% of consumers don’t mind paying more for sustainable products.
- Additionally, consumers of beauty products are demanding inclusivity now more than ever. While black consumers contribute up to 11% of the U.S. beauty market spending, black shoppers are three times more likely to be dissatisfied with the available options for beauty products.
- Apart from that, data shows that 17% of consumers from the U.S. feel left out of cosmetics advertisements. Further, 47% of shoppers love buying from brands that show inclusivity.
- With the skincare segment being the largest, market saturation is a unique challenge. As brands strive to stand out, consumers still demand more personalization, especially for the makeup and cosmetics segment. Surprisingly, only 34% of consumers believe they received personalized experiences when shopping for beauty products.
- For the nail care segment, balancing the inclusion of environmentally friendly formulations with emerging nail trends is a distinct challenge.
Emerging Trends
There are various economic, social, and environmental changes affecting the sector. Here are some beauty industry statistics:
- Clean beauty revolution: 59% of consumers prefer beauty products labeled as ‘clean, natural or organic’. In 2023, Walmart launched the first clean beauty shop.
- AI and AR personalization: With new technologies, 45% of shoppers are more inclined to buy from brands offering AI or virtual reality experience.
- Social media and e-commerce: Online shopping and social media beauty influencers have shifted consumer preferences. Almost 60% of social media users make beauty purchases after seeing the items on social media.
Future Outlook and Predictions
Evidently, the beauty industry globally looks bright. With brands embracing innovation, technology, and sustainability, there’s foreseeable growth. Here’s what the future looks like:
- As expected, 40% of beauty brands are replacing plastic packaging with recyclable packaging. This trend will grow and consumers will get more organic beauty products.
- Beauty tech is expected to gain popularity in the coming years. The annual growth rate for beauty smart devices is 18.8%, and sales are forecast to reach $144.2 billion by 2028.
- If you are planning to use videos, keep in mind that 86% of the top 200 YouTube beauty videos are user-generated. Brands are expected to increasingly embrace user-generated content for makeup, nails, and skincare products.
- Also, technological advancements will continue to shape the beauty industry. Hyper-personalization with AI will redefine skincare beauty trends, driving the market towards the $62.4 billion revenue mark by 2034.
- There’s an opportunity for brands to grow by leveraging the power of generative AI to enhance shopper’s experiences. For example, hyper-personalized AI marketing messages can raise conversion rates by up to 40%.
Conclusion
Based on beauty industry statistics, it’s evident the sector is massive. With an annual global revenue of $100 billion, brands have a reason to invest in this sector.
Skincare is the largest beauty segment, followed by the makeup and haircare segments. Sustainable products are preferable to synthetic ones across all product categories.
Apart from that, technological innovations such as AI are shaping the industry and will enhance the formulation of quality beauty products in the future.
Beauty e-commerce is gaining popularity with the rise of online shops and platforms. Additionally, social media influencer marketing in the beauty industry is the new normal.
We’d love to hear your opinions if you found these beauty industry statistics eye-opening.
